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Intercom is the customer communications platform UK SaaS companies use for in-app messaging, live chat, and product tours. It combines a messenger with automation — Fin AI answers, targeted messages, and onboarding flows that drive activation. Pricing starts around $39/month per seat (annual), rising with features. It integrates with Slack, Stripe, and Segment. GDPR compliant. Intercom is the premium choice for UK product-led companies that want chat, support, and engagement in one place; the cost makes it best for funded startups.