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Drift is the conversational marketing and sales platform — chatbots and live chat that qualify leads and book meetings automatically. UK B2B teams use Drift on their websites to engage visitors in real time and route hot leads to sales. Pricing starts around $2,500/year (annual), scaling with features. It integrates with HubSpot, Salesforce, and Slack. GDPR compliant with consent tooling. Drift pioneered conversational marketing, though UK startups increasingly compare it with Intercom's messenger and lower-cost chat tools.