How we score tools →

Semrush is the all-in-one SEO and content marketing platform UK teams use to research keywords, audit sites, and track rankings. It covers competitor analysis, backlink research, content optimisation, and advertising. Pricing starts at $139.95/month (billed annually), which is steep but reflects the depth. It integrates with Google Search Console, Analytics, and WordPress. GDPR compliant. For UK agencies and in-house SEO teams, Semrush is the industry standard alongside Ahrefs — powerful, but overkill for early-stage sites that can start with free tools.