How we score tools →

Mailchimp is the email marketing platform UK small businesses start with. Build audiences, send campaigns, automate welcome flows, and track performance — with an intuitive drag-and-drop editor. The free tier covers 500 contacts and 1,000 emails/month; paid plans start at $13/month. It integrates with Shopify, WooCommerce, and 300+ apps. GDPR tools include consent tracking and data processing agreements. UK businesses appreciate the polish, but the price rises quickly with contact count — many growing teams migrate to Brevo or Klaviyo for better value at volume.