ActiveCampaign is marketing automation and CRM for UK businesses that want sophisticated email journeys without an enterprise price tag. Visual automation builders handle lead scoring, segmentation, and multi-step campaigns, while the built-in CRM tracks deals alongside. Pricing starts at $29/month (annual) for up to 1,000 contacts. It integrates with Shopify, WordPress, and 800+ apps. GDPR compliant with consent management tools. It's a strong mid-market choice between Mailchimp's simplicity and HubSpot's cost — powerful but with a steeper learning curve.
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