How we score tools →

Segment is a Customer Data Platform (CDP) that collects events from your website, app, and servers, then routes them to 450+ tools — analytics, marketing, and data warehouses. UK engineering teams use it to stop duct-taping integrations: one API in, every destination out. The free tier covers 1,000 visitors/month; paid plans start at $120/month. It's GDPR compliant with DPA and EU data processing. Segment shines for scale-ups with complex stacks; early-stage teams should weigh whether the abstraction is worth the cost versus direct SDKs.