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Mixpanel is a product analytics platform that answers why users act the way they do — not just how many visited. UK product teams track events, build funnels, run retention cohorts, and set up A/B test analysis without SQL. The free tier includes 20 million events per month. Paid plans start around $24/month, scaling with volume. It integrates with Segment, PostHog alternatives, and most SDKs. GDPR compliance includes EU data residency on enterprise plans and consent-aware tracking. It's the go-to for UK SaaS startups that need behavioural insight to drive activation and retention.