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Amplitude is a leading product analytics platform for UK SaaS teams that need deep behavioural insight. It tracks events, funnels, retention, and revenue analytics, with predictive insights and experimentation tools. The free plan covers 10 million monthly events; Growth starts around $49/month. It integrates with Segment, Braze, and your data warehouse. Amplitude is GDPR compliant, with EU data residency available on higher tiers. It's more powerful but heavier than Mixpanel — ideal for scale-ups with dedicated product analysts, while early-stage teams may find the setup and event-taxonomy work substantial.