How we score tools →

Plausible is a privacy-first, GDPR-compliant web analytics tool that uses no cookies and requires no consent banner — a huge win for UK businesses under PECR. It gives you real-time visitors, referrers, and page views in a lightweight dashboard, plus goal tracking and custom events. Pricing starts at $9/month for 10,000 page views, billed annually. Data is hosted in the EU, and the product is open source. UK startups increasingly pair Plausible with GA4 to satisfy privacy obligations while keeping essential metrics. It won't match GA4's depth, but it's beautifully simple and fully compliant.