5 GDPR-Compliant Analytics Tools for UK Websites

Using Google Analytics in the UK has become increasingly complicated. Between GDPR, the cookie consent requirement, and data transfer concerns, many UK businesses are switching to privacy-first alternatives.

1. Plausible Analytics

Rating: ⭐ 4.8 · Price: $9/mo

Plausible is the leading Google Analytics alternative. Lightweight (under 1KB), no cookies, fully GDPR-compliant. No cookie banner required. Dashboard shows visitors, page views, bounce rate, and traffic sources. Used by 20,000+ sites.

2. Fathom Analytics

Rating: ⭐ 4.9 · Price: $14/mo

Similar to Plausible but with a focus on simplicity. GDPR, CCPA, and PECR compliant. No personal data collected, no cookie banners. Includes email reports and site speed tracking.

3. PostHog

Rating: ⭐ 4.7 · Price: Free tier / self-hosted

PostHog is more than analytics — it's a full product suite with session recording, feature flags, and A/B testing. Self-host for complete data control. Perfect for product-led companies.

4. Matomo

Rating: ⭐ 4.5 · Price: Free self-hosted / cloud from €19/mo

Matomo is the open source analytics platform. Full data ownership, 100% GDPR compliance out of the box. On-premise or cloud hosted.

5. Umami

Rating: ⭐ 4.4 · Price: Free self-hosted / cloud from $9/mo

Umami is a simple, fast, open source analytics platform. Self-host on Vercel or any Node.js server. Lightweight and privacy-focused.

All five tools are listed on StackList with full reviews and pricing comparisons.