How we score tools →

Looker is Google Cloud's business-intelligence platform built on LookML, a modelling layer that keeps metrics consistent across the company. UK data teams define measures once, then everyone explores from the same definitions. It's particularly strong for organisations already on Google Cloud or BigQuery. Pricing is custom and enterprise-oriented. GDPR compliance is covered by Google's DPA with EU data residency options. Looker rewards investment: teams that use it properly get governed, self-serve analytics. Smaller UK companies may find it overkill versus Looker Studio or Power BI.