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Typeform is the form and survey platform that makes data collection feel human. Its one-question-at-a-time design boosts completion rates — UK teams use it for lead capture, customer research, and onboarding. Free plan covers 10 responses/month; paid plans start at £21/month (annual). It integrates with Notion, Slack, Airtable, and 500+ apps. GDPR compliant with consent features. Typeform is the default choice for UK startups that care about response rates and brand experience; teams needing complex branching logic may find its limits.