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Buffer is the social media scheduling tool UK marketing teams use to plan content across LinkedIn, X, Instagram, Facebook, and TikTok. Schedule posts in a visual queue, collaborate with approvals, and review performance analytics. Free plan covers 3 channels with 10 scheduled posts; paid plans start at $5/channel/month (annual). It integrates with Canva, and is GDPR compliant. Buffer's strength is simplicity — perfect for UK founders and small marketing teams who want consistent social presence without a full social suite like Hootsuite.