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Keap (formerly Infusionsoft) is a CRM and marketing automation platform for small businesses that want to automate follow-up without hiring a specialist. It combines contact management, email campaigns, pipelines, and appointment scheduling. UK users get visual automation builders for lead nurturing and payment collection via Stripe. Pricing starts around $199/month (annual) — higher than competitors but includes full marketing automation. GDPR compliance is documented with a DPA. Keap suits UK service businesses and coaches that outgrew Mailchimp but can't afford HubSpot; its dated interface and price are the main criticisms.