How we score tools →

Zoho CRM is a feature-rich, affordable CRM with the AI assistant Zia built in. UK teams get omnichannel support — email, phone, chat, and social — plus workflow automation, territory management, and deep reporting. The free tier supports up to 3 users, with paid plans from £12/user/month. It integrates natively with the wider Zoho suite (Books, Desk, Campaigns) and with Xero and Zapier. Zoho offers EU data residency and GDPR compliance, making it viable for UK businesses with data-sovereignty needs. The trade-off: the interface is denser than rivals, and some advanced features sit in higher tiers.