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Freshsales is Freshworks' AI-powered CRM for sales teams that want automation without complexity. Its Freddy AI scores leads, predicts deal outcomes, and suggests next actions. Built-in phone, email, and chat mean UK reps work from one screen, and the visual pipeline is easy to configure. The free tier supports 2 users with unlimited deals. Paid plans start at $9/user/month. It integrates with Xero, QuickBooks, and 100+ apps, and is GDPR compliant. UK SMBs rate it for value and ease of use; enterprises needing deep customisation should look at Salesforce or HubSpot Enterprise.