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Runway is the AI video generation platform — UK creators and agencies turn text and images into short videos, and use tools like inpainting, motion brush, and green-screen effects. Gen-3 models produce impressively coherent clips from prompts. Pricing starts at $12/month (annual) for standard plans. It's browser-based with an API. GDPR compliant with documented processing. Runway is the most accessible way for UK teams to experiment with AI video; output lengths are still short, so it complements rather than replaces traditional editing.