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Hugging Face is the platform where the AI community shares models, datasets, and demos — the GitHub of machine learning. UK developers browse 500,000+ open models, fine-tune them, and deploy via Spaces or Inference Endpoints. Free tier for personal use; Pro is $9/month. It integrates with major frameworks and cloud providers. GDPR considerations depend on deployment, with self-hosting available for data control. For UK teams building on open-source AI, Hugging Face is the essential starting point.