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Airtable is the spreadsheet-database hybrid that UK teams use to build custom apps — CRMs, content trackers, inventory, and project pipelines — without code. Its grid, kanban, and gallery views plus linked records make it far more powerful than Excel. Free plan covers 1,000 records/base; paid starts at $20/seat/month. It integrates with Slack, Zapier, and 100+ apps. GDPR compliant with EU data residency options. Airtable is the default 'build it yourself' tool for UK operations teams before they need real software.